About us....
Wendy Dorsey
President & Creative Director
Photo by Michelle Powell, Studio Eleven Photography
It seems like so long ago yet also like it was yesterday that I graduated from Southwest Texas State University (now Texas State) with a degree in Fashion Merchandising and Design. With a passion for fashion, food and love, I started my career as an in-house assistant event manager for Macy's Union Square in San Francisco, California 14 years ago. Following this amazing experience, I joined an event marketing company, Momentum IMC, a division of McCann Erikson International in St. Louis, Missouri as a field marketing manager. This awesome experience taught me the finer points of operations and logistics on a large scale. This role was parlayed into a sponsorship and marketing managerial position with Kmart Corporate in Troy, Michigan, where I expanded my knowledge of sponsorship development and sales.
After three and a half years, my husband and I decided to re-locate to our Texas roots. After landing in Dallas, I began work as manager of special events and sponsorships for the United Way of Metropolitan Dallas, responsible for more than 20 annual events.
In 2005, I took time off of work to start my family. After two years and one gorgeous son, I decided it was time to get back to work but on my own terms. With little money and lots of courage, I opened Dorsey Group Weddings and Events.
Going green
After four very rewarding years, I began to look at my personal and business life from another perspective. I asked myself the question, what kind of legacy do I want to leave to my son? I can tell you a legacy of waste wasn't what I wanted. It was then that I decided some major changes needed to occur at home and work. I began researching what it meant to be a conservationist. This led me to look specifically at the wedding industry and I discovered that I was a willing participant in one of the most wasteful industries there is.
BAM!
That's when it hit me. As long as I was becoming more sensitive to the waste at home, why not be a willing participant in reducing the amount of waste and pollution in association with the wedding industry?
It was a eureka moment when I realized that I could and should extend my own environmental values to what I do for a living. As I began researching the idea, I was over the moon with excitement. So many clever ways to green up an event without compromising one's style. This was the birth of Essential Sage Weddings & Events.
Call me -- let's dish about it further!
In the meantime, learn more about how we're keeping Essential Sage green.
